People aren’t demanding AI features in their phones just yet, says Sheng Win Chow, an analyst at Canalys, which tracks smartphone sales. But Google is betting they soon will. The race continues and for now, Apple has a lot of catching up to do.

Google is now bringing AI Mode to many more countries around the world, while AI Ultra subscribers will get to use an agentic capability.

All the Pixel phones are equipped with Google's latest mobile processor, Tensor G5, and for the first time, feature a magnetic charging technology called Pixelsnap that is reminiscent of the MagSafe functionality on rival Apple's iPhones. Google unveiled a series of Pixelsnap chargers, cases and phone stands to accompany the launch.

Google’s Pixel 10 phones, to be released Aug. 28, have AI features that can help you take better photos and edit images in response to text or voice commands.

"AI itself is going to be gone by the time you finish a Ph.D.," Jad Tarifi, the founder of Google's first generative AI team, said.

Of course, Google’s latest Pixel lineup is far from an existential threat to Apple’s iPhone. According to research firm Canalys, Apple’s iPhone made up 49% of US smartphone shipments in Q2. Samsung accounted for 31%, while Motorola had 12%. Google devices made up just 3% of shipments.

The basketball icon already tried out AI Basketball Coach during Curry Camp, his three-day basketball camp where he mentors 30 student athletes from across the US. "Through interactive demos and challenges, the next generation of athletes learned how our technology can help them elevate their game," Google said.

Google flexed its marketing might at its Pixel 10 event, with appearances from Jimmy Fallon, The Jonas Brothers, Alex Cooper, and Steph Curry.