Duolingo killed its cartoon owl mascot for another 'unhinged' marketing stunt — except in one country
The company told investors that its "unhinged and viral marketing campaigns" helped add more users.
Boise State Public Radio2d
Duolingo's owl mascot is alive after all. What did it gain from faking his death?
Duolingo's mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here's how he ...
Duolingo's make-believe mascot, Duo the Owl, duped his death
Two weeks after Duo the Owl's demise, Duolingo's language learning app's mascot admitted that "faking my death was a test." ...
Duo the owl mascot revived. Duolingo declares, "legends never die."
Posts appeared on the company's social media accounts on Monday, declaring "Legends never die" and "Duo is back." ...
E!4d
Duolingo Owl Returns From the Dead With Surprise Announcement
Nearly two weeks after Duolingo announced that their mascot Duo—formally known as The Duolingo Owl—had “died,” the language learning app’s nocturnal bird made a surprise return.
Detroit Free Press3d
Duolingo's make-believe mascot, Duo the Owl, duped his death
Duo the Owl, Duolingo's make-believe mascot, is alive. The language-learning app announced on Monday that the mascot had faked his death. Duolingo announced two weeks ago that the mascot was ...