Then, General Mills has a collaboration that you will enjoy. Vikings wide receiver Justin Jefferson is debuting his own ...

Yahoo Sports’ Jason Fitz spoke with the Minnesota Vikings wide receiver about the team’s transition to the former first round pick at quarterback and why he’s excited for the former Michigan Wolverine ...

While the five new cereals will be available at retailers nationwide, General Mills is releasing special Walmart-exclusive ...

The touchdown celebration lasted less than a second - and will live forever. Further proof of its longevity just landed on a ...

Amon-Ra St. Brown joins other NFL players on limited-edition cereal boxes for General Mills’ Cereal Training Camp promotion.

General Mills is kicking off year two of its Cereal Training Camp by passing the ball to a new roster of cereal-loving ...

Chase will be on the cover of Lucky Charms boxes and show off his "Lucky Strut" touchdown dance skills on the back of the ...

Ever wanted to have breakfast with Ja'Marr Chase? Now you can! Well, sort of.The Bengals' star wide receiver will be featured on boxes of Lucky Charms cereal, beginning this fall.Chase is one of three ...

Amon-Ra St. Brown's iconic headstand touchdown celebration for the Lions will be featured on boxes of Honey Nut Cheerios ...

If you’ve ever dreamed of sipping on Fruity Pebbles, you’re in for a treat. Fruity Pebbles’ latest collaboration with Liquid Death is a first-of-its-kind sparkling water inspired by the fruity flavor ...

This new cereal mix will have everyone celebrating when it hits the table. Last year, General Mills launched a limited-time cereal in partnership with the Kelce brothers. The two NFL superstars shared ...

Chase joins fellow NFL receivers Justin Jefferson and Amon-Ra St. Brown as General Mills' 'Cereal Training Camp' stars this year.