Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills ...

Just before the change in administration, the Food and Drug Administration (FDA) made headlines by revoking approvals to use the color additive ...

Researchers urge inclusion of ultra-processed food reduction in national dietary guidelines and public policies ...

A series of studies have raised concerns by associating synthetic food colorings with health risks from hyperactivity to ...

The push to remove artificial colors from U.S. foods is gaining speed, but making the change won't be easy—or quick.

In a bold move for public health, the Department of Health and Human Services, led by Health Secretary Robert F. Kennedy, Jr.

New research has confirmed that ultraprocessed food consumption is linked to premature death in eight countries, as the U.S.

Used in the American food supply for decades to give treats an appealing hue, in recent years concerns have been raised over ...

The International Dairy Foods Association said it will eliminate the use of certified artificial colors in milk, cheese and ...

Businesses are looking for natural alternatives, which experts say is a complex process. The "Gossip Girl" alum stepped out ...

Lays and Tostitos will stop using artificial colors by the end of the year to accommodate the new phase-out of ...