The new ad introduces the airline’s updated assigned-seating approach and offers a witty callback to its former open-seating days.

Southwest Airlines is offering a promotional Companion Pass to its Rapid Rewards members. To qualify, members must book a round-trip or two one-way flights by Feb. 5 and travel by March 31. The ...

Bianca Censori had a plan — run away as fast as she can. Kanye West’s wife reportedly “tried to get out” of her marriage “a number of times” before the rapper’s recent rehab stay. A source shared with ...

Southwest Airlines stock jumped 12% Thursday as the market cheered the carrier’s positive outlook for 2026—a big year in the airline’s transformation.

The Seattle Seahawks and the New England Patriots are heading to the 2026 Super Bowl, Bad Bunny is going to deliver one heck of a halftime showand the 2026Super Bowl commercials are promising to be ...

Southwest Airlines (LUV) is set to announce fourth-quarter earnings on Wednesday, and investors will watch out for demand trends and updates from the airline about its capacity as well as strategic ...

For decades, Southwest Airlines’ boarding process was as distinctive as its bright-colored planes. Passengers checked in early, grabbed an A, B, or C boarding position, and raced to claim their ...

DALLAS — It's the end of an era as Southwest Airlines' signature open-seating policy has come to an end. Southwest passengers will have assigned seats starting Tuesday. This marks an end to the ...

Southwest Airlines has ended its open seating policy in favor of assigned seats. The airline has also eliminated free checked bags for most passengers and changed its plus-size passenger policy. These ...

Southwest Airlines passengers made their final boarding-time scrambles for seats on Monday as the carrier prepared to end the open-seating system that distinguished it from other airlines for more ...

The airline ends its decades-long open seating model and updates its extra seat refund policy amid broader shifts. Evie Carrick is a writer and editor who’s lived in five countries and visited well ...