The new ad introduces the airline’s updated assigned-seating approach and offers a witty callback to its former open-seating days.

Southwest’s oft-chaotic open-seating policy is finally coming to an end — and while some anxious flyers may rejoice in the move, experts say it’s a harbinger of worse to come for economy passengers.

Southwest Airlines has ended its first-come, first-served seating policy in favor of assigned seats. The airline also updated its plus-size passenger policy, making it more difficult to get a refund ...

Open seating, Southwest Airlines' long-standing policy that allowed passengers to choose their own seats on a first-come, first-served basis based on their boarding position, died at age 54 on Monday, ...

BE SURE TO DOWNLOAD THE FREE KCRA THREE APP AND TURN ON THOSE PUSH NOTIFICATIONS. WELL, HAPPENING TODAY, A MAJOR CHANGE FOR MANY AIR TRAVELERS, ESPECIALLY THOSE FLYING OUT OF SACRAMENTO. THIS MORNING, ...

Southwest Airlines is offering a promotional Companion Pass to its Rapid Rewards members. To qualify, members must book a round-trip or two one-way flights by Feb. 5 and travel by March 31. The ...

Southwest Airlines is officially ending two signature policies that have long set the carrier apart from its competitors. Starting Tuesday, the controversial policies announced last year will raise ...

In this week’s air travel news, Southwest Airlines is set to overhaul its boarding procedure on Jan. 27 as it switches from open to assigned seating for all passengers, a change that could eliminate ...

For decades, Southwest Airlines’ boarding process was as distinctive as its bright-colored planes. Passengers checked in early, grabbed an A, B, or C boarding position, and raced to claim their ...

Southwest Airlines flight N8529Z takes off from Dallas Love Field Airport with destination to Chicago O'Hare International on Monday, Jan. 26, 2026 in Dallas. Juan Figueroa / Staff Photographer The ...

Southwest Airlines passengers made their final boarding-time scrambles for seats on Monday as the Dallas-based carrier prepared to end the open-seating system that distinguished it from other airlines ...

I’ve spent an uncomfortable amount of time over the past year writing about what Southwest Airlines has been giving up. This is business, but at times it has felt a little personal to me. A company ...