CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and ...
With the rise of "cozy gaming" culture, more gaming companies are developing titles and products specifically targeted at ...
CBC reports Ontario is spending $75 million on commercials aimed at Republican voters in the U.S. The spots began airing on ...
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Netflix's ad experience is 'unexciting'; it looks like TV ads, says Lightshed Partners’ Greenfield
Rich Greenfield, Lightshed Partners co-founder, joins ‘Closing Bell: Overtime’ to discuss Netflix after the streaming giant ...
The change gives buyers access to traditional TV inventory within the Programmatic Private Marketplace (PMP), allowing them ...
In Q3, the top 10 TV ad spenders poured a combined $544.8 million into airing their commercials, according to data shared ...
Television’s top draw grew became even more important as NFL TV ad impressions grew 12% and college football jumped 16% in Q3 ...
The international partnership deal follows an earlier TV licensing and distribution pact between the Canadian media player ...
The ad opens with a woman walking into a Best Buy-coded store and handing over a 27-inch CRT TV to a nearby sales associate. ...
In his final TV ad before Election Day, Republican Jack Ciattarelli says he’ll “play by the rules” if elected governor, ...
Paramount Skydance aims to battle Amazon and Google for digital ad dollars, but must first navigate a tricky issue among ...
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Fight over new US House districts in California could turn on advertising edge in closing days
Less than two weeks from Election Day, a potentially decisive edge in California's fight over new U.S. House districts has ...
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