The deals include $223 million in new financing with the goal to "position the company to prosper from robust box office ...

Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect.

AMC Theatres announce shocking change that people aren’t thrilled about: ‘That’s already excessive’ By . Fabiana Buontempo. Published June 8, 2025, 1:24 p.m. ET.

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 alongside film trailers before tentpoles begin.

In order to make the price increase sting a little bit list, AMC is reportedly planning to up the number of movies that ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to movies at the theater chain. Newsletters Games Share a News Tip.