The new running shoe that's had a massive impact on Nike's 2025 turnaround is following a familiar fall pattern for the ...

Five months after unveiling a new pair of signature Saquon Barkley cleats, Nike leaned on the reigning and defending NFL ...

The $4.69 billion investment in marketing by 2025 is a strategy that has kept Nike as the most powerful brand in global sports ...

Nike Inc.’s turnaround efforts are starting to pay off as the world’s largest sportswear company realigns the business around ...

Nike's Sport Offense realignment, wholesale channel recovery, and strong brand equity are driving early signs of top line ...

Ever feel like Clint’s got a militant blueprint for world domination? Well, if the latest leaked Corteiz x Nike drop is ...

The São Paulo Civil Police launched, this Thursday (23), an inquiry to investigate possible misappropriation of sports ...

This week, Oregon Duck fans dust off their tie dye shirts and hippie glasses to congregate at Autzen Stadium for the Ducks' ...

Nike's Fifth Avenue store was reconfigured to align with CEO Elliott Hill’s so-called “Sport Offense” strategy.

During its first-quarter fiscal 2026 earnings call on Tuesday, the shoemaker and sportwear giant revealed that the estimated annual cost of the tariffs has ballooned to $1.5 billion, casting a shadow ...

One female-founded organization is using style and a powerful slogan to fuel the women’s sports revolution.

(Bloomberg) -- For decades, Nike Inc. told its customers to Just Do It. Now its designers, engineers and scientists have their own mantra: “Create epic s--t.” ...