The optics of a fleet of identically dressed little guys showing up to the homes of strangers and announcing their intention to report bad behavior to a central authority was a hard sell. But the ...

If you’re unfamiliar with Elf on the Shelf, here’s how it works: Parents stage the doll in different spots around the home during December. The idea is that Santa Claus has dispatched the elves to ...

Learn about the origins of Elf on the Shelf and understand how to easily set up new scenarios so you don't get overwhelmed ...

If you're a parent of young children, chances are the Elf on the Shelf comes to your home during the holiday season. You give it a name, prop it on a shelf, and instantly you have Santa’s personal ...

If Christa Pitts doesn’t RSVP to your holiday party on time, cut her some slack. The co-founder of The Lumistella Company, which 20 years ago introduced The Elf on the Shelf — by way of Santa Claus, ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

WAKE COUNTY (WTVD) -- Ahead of Santa's arrival on Christmas, many elves have already landed in Wake County as part of a "Santa verification team." This team is part of "Send in the Elves," a company ...

The holiday season is upon us, and there are so many traditions observed by families that make this time of year extremely special.

Santa’s elves will be delivering some extra holiday cheer to local families just in time for a little Christmas magic.