Nike pitches robotic sneakers and mind-altering mules

Nike's new Project Amplify sneakers use robotics to increase your speed, while its Mind shoes enhance concentration.

E-assist shoes, Air jackets and more: Nike unveils daring new products to show it’s innovating again

Nike on Thursday unveiled several daring new products, a showcase aimed at underscoring the company’s innovation reboot under ...

Saudi Arabia and the ATP are putting a new Masters tennis tournament on a crowded calendar

Saudi Arabia will host a new ATP Masters tournament that likely will start in 2028. It is the first expansion of the men’s tennis tour’s premium series since its founding 35 years ago. The ...
Jing Daily

Beyond the baseline: China’s tennis courts as brand territory

From Nike’s viral installation to On Running’s grassroots court renovations with Roger Federer, premium brands are turning ...