In the mid- to late-1990s, Hardaway starred in the Nike advertising campaign "Lil Penny," featuring the alter ego puppet and ...

‘Originality’ ranks as a critical driver of positive fan sentiment in sports. When a sports brand shows creativity, flair and ...

WeSports Group secured an exclusive partnership to distribute Nike Strength, the brand’s fitness equipment and apparel range, ...

Nike's Sport Offense realignment, wholesale channel recovery, and strong brand equity are driving early signs of top line ...

The $4.69 billion investment in marketing by 2025 is a strategy that has kept Nike as the most powerful brand in global ...

ESPN mistakenly aired Nike's commercial congratulating the Las Vegas Aces on winning the WNBA Finals before the end of Game 4.

Danone, the French food giant, and Itau Unibanco, one of South America's leading financial institutions, have joined ...

Liv Cycling sponsors women’s racing teams and competitions, like the Tour de France Femmes, in addition to community clubs.

Laura Youngson didn’t expect to focus so much on soccer cleats when she organized a group of women to climb Mount Kilimanjaro and play a high-altitude match.

The timing of a Nike ad had everyone believing the WNBA Finals between the Las Vegas Aces and Phoenix Mercury were rigged.

The footwear and apparel shop on Walnut Street celebrates the NBA legend's legacy. Eagles quarterback Jalen Hurts is among ...

A sneaker seller was arrested as part of a cargo theft operation in which half a million dollars' worth of Nike merchandise ...