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Nike has given the world of running a lot of “firsts”: the Waffle Sole, Air Tailwind, and Vaporfly are a few of many pivotal technologies that come to mind. However, Nike’s first-ever “first,” the ...

Nike (NKE) reported its fiscal first quarter results on Tuesday after market close. Its results beat expectations as the sneaker giant navigates a major turnaround strategy under CEO Elliott Hill, who ...

Profits fell 31 percent in the last quarter as the sneaker giant tries to execute a turnaround plan. By Kailyn Rhone Nike said Tuesday that its quarterly profit had fallen 31 percent, to $727 million, ...

Most sneakerheads are constantly monitoring the latest drops. Whether scrolling on their phones or checking their local retailer, they will all have noticed something — Kobe Bryant's signature Nike ...

Nike has released a new collection of apparel featuring WNBA star Caitlin Clark's official 'CC' logo. The collection includes t-shirts, hoodies, and pants, expanding on the initial logo t-shirt ...

Phoenix Suns guard Devin Booker has had one of the strongest debut hoop shoes of all time. Booker wore the Nike Book 1 over the last two NBA seasons, driving up hype with each new colorway. The ...

Nike on Tuesday reported a surprise rise in first-quarter revenue and beat profit expectations as the storied sportswear brand’s turnaround effort gained traction despite weakness in China and tariffs ...

What a SKIM-py turnout. The much-hyped NikeSKIMS collab dropped in New York City Friday morning — but for all the buzz about Kim Kardashian’s takeover of both the gym and the runway, Manhattan didn’t ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. After delays due to product issues in its scheduled May ...