USA TODAY exclusively reveals the T-Mobile Super Bowl commercial with the Backstreet Boys, plus the guys chat about the ad ...

The Backstreet Boys are sure to be a crowd-pleaser on Super Bowl night-and will provide some positive PR as the carrier faces increasing churn and a fresh legal challenge from Verizon.

CloudX CEO Jim Payne has a new startup that uses AI agents to take the pain (sorry, had to) out of mobile ad monetization.

After several teases, the full T-Mobile Super Bowl ad starring the Backstreet Boys has arrived.We see shoppers at a T-Mobile store in New York's Time Square with the timestamp of Jan. 24. A ...

Vibe.co explains TV advertising costs, covering CPM and CPP models, local vs. national pricing, and the impact of emerging media formats.

(ICE) is surveying the commercial advertising technology market for tools capable of supplying location data and large scale ...

AppLovin Corporation lost over 40% of its value in a month amid a perfect storm of negative catalysts and profit-taking. Read ...

The digital screens that allowed for the quick turnaround — nonexistent a few decades ago and commonplace today — are an ...

No need to load up devices with movies on long flights. You can stream them -- and even live events -- on Starlink-equipped United flights.

The northern hemisphere's showpiece annual rugby union tournament gets underway, with France looking to defend its crown.

A landslide last week killed at least 200 people in eastern Congo at a rebel-controlled coltan mine and families of the ...

For a limited time, customers can enjoy up to 7 months’ premium refund[2] upon successful application with tax deduction ...