A coach told Serena Williams a lie that helped her win Wimbledon. That same strategy can help you break free from beliefs that are holding you back. Here's how to start today.

Find out the story behind this viral phrase and how people are using it today.

Your company is your creation. You’ve poured years of your life into it. Your identity is wrapped up in being the person who started this thing. Saying, “I think someone else should lead from here” ...