MMM is only as good as its data and assumptions. Avoid common modeling pitfalls and turn your analysis into real business ...

Marketing wouldn't get unfairly pegged as a cost center if marketers had access to better measurement, argues Mutinex CEO ...

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

To find marketing success in 2026, work through the three fundamentals of a successful marketing plan: audience, message and ...

Marketing Week has been acquired by Haymarket Media Group from Centaur Media, joining a portfolio of other market-leading media brands in the marcomms sector. The deal also includes Marketing Week’s ...

Today’s marketing landscape continues to evolve at a rapid pace, requiring industry executives to stay attuned to the latest innovations if they hope to successfully build their brands and grow ...

Let’s mix and match the dishes and get creative with the Goodwill finds. Moderate Dem undercuts Jeffries on Obamacare compromise as government shutdown wears on Israel assesses Hamas may not be able ...

The film is the kind that isn’t supposed to work in theaters anymore. But Warner Bros., the studio behind it, has successfully bucked trends for months now. By Nicole Sperling and Brooks Barnes ...

Danish jeweler Pandora named its chief of marketing, a former LVMH MC12.22%increase; green up pointing triangle executive, as its new chief executive officer. Shares were 1.7% lower following the ...

Nike's marketing spend rises 9% to $1.63 billion in FY 2025 Major marketing opportunities like the World Cup await in FY 2026 Tariffs, choppy demand in China remain obstacles to Nike's turnaround Sept ...

The bantamweight division takes the spotlight on the UFC 320 undercard as seasoned grappler Patchy Mix looks to rebound from a rocky promotional start against UFC newcomer Jakub Wiklacz. Mix (20-2) ...