A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top of ...

Companies can put a lot of pressure on themselves when it comes to their first marketing campaign. After all, it’s likely the first impression potential customers will have of your business. Getting ...

Founded in 2021, Mailmodo is leading the email revolution by enabling marketers to create, send, and automate interactive ...