Across the UK and Europe, campaign groups are pushing for limits on fossil-fuel ads in public spaces. But even ...

Here are some common goals: Increase brand awareness: Get more people to know who you are. Improve public perception: Change ...

Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

A new study on littering in Ghana suggests that public education messages may be more effective when they share two clear ...

As 2025 winds down, it’s time to look back. Sports offer no shortage of big moments, but it’s the people behind them who make ...

While previous American Presidents had managed to at least lightly push back against Israeli demands and those of its lobby ...

Karnataka’ hate speech law comes at a time when governments the world over are grappling with aggressive campaigns against individuals or groups, amplified quickly by social media and sometimes ...

Animal testing in cosmetics hasn’t vanished—but it has changed. Here’s how ingredient testing, suppliers, and laws still affect animals.

From mascots to IPs paired with food and cars, here's how global brands in China leveraged unconventional collaborations to ...

Karol Nawrocki’s stance on Ukraine contrasts with that of all previous Polish leaders.

A network of nonprofits runs large-scale fundraising campaigns claiming to support Ukrainian children with cancer, yet less ...