With advancements in bioactive beauty, new ingredient discoveries, and deeper forays into hair care, the K-beauty trends on ...

Korean beauty experts share their 2026 K-beauty trend predictions with ELLE, including an emphasis on haircare, bioactive ...

Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most ...

Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United ...

SPRINGFIELD – A new spot to pick up modern Korean goods is opening next month on the city’s west side. Pop In Seoul is a new ...

Shay Mitchell has launched soothing, cooling, and hydrating face masks for kids as young as four years old in the name of ...

APR Corp., the South Korean company behind hot-selling Medicube cosmetics and home-beauty devices, is in talks with US big ...

It’s not the only K-beauty buy in her arsenal, as LeCroy is also a fan of Medicube’s Collagen Night Wrapping Mask (which happens to be included in the brand’s gift-ready Overnight Glow-Up Trio ).

I used to think sheet masks were a luxury. Now they’re as regular as brushing my teeth—and my skin’s better for it.

K-beauty counterfeit damages reached US$15.1 million between January and September 2025, according to the Korea Customs ...