Getting back on track involves a strategic reputation recovery plan to restore confidence and rebuild brand equity.

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Senior marketers are finding success by using AI and data to connect, measure and optimize the entire marketing ecosystem.

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

Discover 10 powerful Q4 real estate marketing strategies to finish the year strong and give you a jumpstart on the new year.

Edgar Wallace wanted to promote his first novel with more than just traditional ads-but his brilliant idea almost became his ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

One of the easiest ways to scale your business—and earn more revenue with less effort than it takes to build new products—is to work with channel partners. Doing so allows you to offer new products ...

In today’s academic environment, external funding determines whether ideas can be tested, refined and translated into practical applications and technologies, and whether research groups can sustain ...

A former Amazon employee who taught a business writing course to thousands of fellow employees shares her tips for better ...

The law firm’s marketing director, Brian Macreadie, tells Tim Healey how a near-miss at Nasa led to a career in B2B brand ...