A University of Wolverhampton graduate has celebrated the publication of his latest book, Imagination, drawing on the knowledge, research skills and critical thinking developed during his MSc in ...

AI is a powerful brainstorming tool when used correctly. Here's how to write better prompts and refine ideas more effectively ...

Joy has never been a nice-to-have in creativity. It's where the best ideas begin. The bravest work comes from curiosity, play ...

Integrative intelligence distinguishes minds that make connections across disciplines. Why is it disappearing so fast?

The cult favourite Swiss brand is built on inventive ideas and a healthy dose of Dada-esque humour. To find out more about why its marketing has never missed, we talk to creative director, Thomas ...

We’re often encouraged to think outside the box and bring innovative solutions to the table. But many organizations are set ...

An experiment showed AI users had the most creative ideas when they used it in moderation – not too much and not too little. Columnist David Robson puts the finding to the test, and explores what we l ...

The final whistle may have blown on the team’s campaign, but it shouldn’t blow on brands’ ambitions to create reactive OOH.

Integrative intelligence, the rare ability to think across unrelated fields, may predict creative impact more than IQ. A psychologist explains why it's disappearing ...

It's the company's first public proof point after a year and a half spent building AI infrastructure largely out of public ...

Kumar Suryavanshii, a Creative & Strategic Leader, explores on ageism in Indian advertising — an industry's uncomfortable ...

David W. Zucker has been comparing the pilot season system to the modern era’s commissioning free-for-all. In an interview ...