Store loyalty programs used to be simple: You’d get a punch card at a local sub shop, buy eight sandwiches and get your ninth for free. It felt like a transparent “thank you” for your business. But ...

A popular fast-casual chain rolls out new rewards after a series of mistakes triggered customer backlash. Loyalty programs boost spending; members spend more annually than nonmembers. A well-known ...

For years, banks have assumed that their customers’ primary banking relationship was for life. However, consumers today are more loyal to value than a single institution: Cornerstone Advisors’ report, ...