How Bayesian testing lets Google measure incrementality with $5,000

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Can scientists detect life without knowing what it looks like? Research using machine learning offers a new way

LifeTracer is not a universal life detector. Rather, it provides a foundation for interpreting complex organic mixtures. The Bennu findings remind us that life-friendly chemistry may be widespread ...

UChicago researchers make new discoveries about Theia, the object believed to have hit the Earth to form the Moon

Scientists have long believed that the Moon was formed by a massive object crashing into the Earth. But what was that thing ...

Why Google is returning to smart glasses after Google Glass failed a decade ago

Partnering with Samsung, Warby Parker and Gentle Monster, Google is returning to smart glasses a decade after Google Glass ...
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One Form of Exercise Improves Sleep The Most, Study Finds

Rolling out a yoga mat and flowing with your breath could be one of the best exercises for improving sleep in the long run. A meta-analysis of 30 randomized controlled trials revealed that regular, ...