A few basics here are essential. Your plan must include: I recommend starting with sales and marketing. Everything else in ...

A business plan is meant to be a touchstone that you can rely on to remind you of your goals and a living document that can be changed as your business pivots and grows. These concepts aren’t mutually ...

When creating a business plan, you can find an example of operational plan and other business plans for every industry to get ...

Having been a startup lawyer, entrepreneur, and venture capitalist, I have been asked many of the following questions over the years by entrepreneurs when starting a business. Sometimes there isn’t an ...

Entrepreneurs can replace complexity with a one-word business plan — a simple, powerful theme that aligns their vision, motivates their team and drives results all year long. Reflect on your past 12 ...

Editor’s Note: This thought-leadership piece from Ron Pence on the topic of a good business plan originally posted on July 29, 2025. We updated it on July 30. You’ve spent years building a business.