These days, you can’t swing a vintage pair of Doc Martens without hitting a new study or article describing why Gen X won’t live up to its retirement potential. Prudential warned us in 2023 that more ...

Although I am a millennial myself, I have to give credit where it’s due. Gen X did a lot of things right. Born between 1965 and 1980, and often referred to as the "middle child generation," Gen X has ...

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

In the 1990s, the X-Men were well-established as some of Marvel Comics' biggest names. The likes of Wolverine, Jean Grey, and Beast had made it into the pop culture mainstream, with fans of their ...

Real Estate Kids and grandparents live under one roof as the ‘sandwich generation’ cares for both As the last era to gain a foothold in the housing market, some Gen Xers are creating multigenerational ...

Gen X, or those born between 1965 and 1980, live for nostalgia. One study looking to discover how to keep Gen X loyal to brands found that more than anything, they love things that take them back in ...

You know "main character syndrome?" The phenomenon/meme that posits that certain people go about life like they're the stars of their own private TV show? Gen X, broadly speaking, is suffering from a ...

Mixtapes spinning on Walkmans. Afternoons unsupervised after school, mastering self-reliance before age ten. Dial-up internet was arriving as they entered the workforce. Generation X navigated ...

On any given weekend, bar stools across the country are more likely to be filled by millennials and folks in their 50s than by the 20-somethings once known to dominate America’s drinking scene. Now, ...