At the ANA Masters of Marketing Conference in Florida, PwC’s Samrat Sharma unveiled new research that could finally settle ...
As AI continues to dramatically transform the workplace, one question that bubbles up within every organization is: Who will ...
A new Journal of Marketing study sheds light on the dynamics of likes in social advertising and their impact on user ...
The understated green and white box labeled Aspirina that started rolling out in select Walmart and Walgreens locations this ...
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How to Create a Contest That Makes Your Brand Go Viral
Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful ...
PathFactory's 2025 Benchmark Report covers hows B2B content demand in increasingly focused on quality, engagement, and ...
HBO Max is launching a rating system to let users provide feedback on titles they like -- or hate. Netflix first introduced ...
From Court to Corporate: How Soeren Friemel Transitioned from Tennis Officiating to Event Management
In March 2025, Soeren Friemel began a new chapter in his professional life, stepping into a role at a leading global active ...
Understanding who you’re writing for is the first step. Knowing your audience helps you pick the right words and tone. Good ...
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