On Monday, 20 October 2025, a seemingly isolated technical glitch in Northern Virginia brought a significant segment of the ...

Email marketing remains one of the most effective acquisition and retention tools for SaaS companies in 2026. With global ...

WPP ( ($GB:WPP) ) has shared an announcement. WPP has launched WPP Open Pro, an advanced AI marketing platform designed to allow brands to ...

Brands are getting increasingly creative with ways to win – and keep – customer loyalty. With more competition than ever and ...

Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

Koster Communications, a leading marketing agency specializing in AI-powered digital strategies, announces its expansion into ...

Swipe right on Bailey Smith? Angry when he appeared in the Daily Mail with Tammy Hembrow? Do some venting here.

AI’s role in creativity is expanding, shaping a new creative economy that’s redefining how the advertising industry operates ...

"We're well on track and expect around 1.2 to 1.3 million overnight stays from Chinese guests to Switzerland this year by the ...