Renowned director Michael Bay has filed a $1.5-million lawsuit regarding Cadillac’s Formula 1 Super Bowl advertisement, ...

You can tell if an influencer campaign is working by looking at the numbers. The most effective campaigns are checked and adjusted as they go, focusing on how the audience reacts and giving ...

From brand ambassadors to runway shows, fashion’s old shortcuts to attention are losing effectiveness. In their place, ...

Another trend in creative marketing is the focus on immersive experiences that engage consumers on a personal level. Brands are increasingly organizing events or campaigns that invite participation ...

The right typeface helps maintain a brand’s consistent look, clarity of message, and protection of its identity. Fonts matter to brands because they’re a key part of how people recognize and connect ...

Examples of body art noted for creativity and technical skill. 'This is a mistake, President': Bill Ackman responds to Trump's call for a one-year 10% cap on credit card interest Ex-husband arrested ...