ChatGPT Super Bowl ads could instigate a win-win scenario for artificial intelligence—but OpenAI has to respond in kind.

Google's onboarding process for Chrome tries out a new approach of both offering to be your default browser and being pinned ...

Krishna Prasad, Co-founder and Chief Product Officer at nhance, shares his views on the evolution of Indian broadcast ...

In a new ad slated to air during Super Bowl LX on February 8, Pepsi lures a Coca-Cola stalwart, a figure meant to be seen as ...

It's a new cola era for PepsiCo.

It’s been called the MAHA Bowl, thanks to brands like Novo Nordisk promoting Wegovy pills, while Ro and hims & hers are pitching telehealth services, Novartis got NFL tight ends to relax for prostate ...

From dueling AI giants to Budweiser's Clydesdale horse mascots bonding with a bald eagle, the commercials vying for attention ...

Pepsi has released its Super Bowl ad, "The Choice", featuring a polar bear who chooses Pepsi Zero Sugar over Coke Zero Sugar in a blind taste test.

As Super Bowl Sunday approaches, the battle off the field for advertisers to win over 120 million-plus viewers will be just ...

With a polar bear choosing Pepsi in a blind taste test, Pepsi has pulled off a Super Bowl stunt that marketers will be arguing about for years. Mark Ritson asks whether this is a masterstroke of ...