For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...

In a new ad slated to air during Super Bowl LX on February 8, Pepsi lures a Coca-Cola stalwart, a figure meant to be seen as ...

"Rethink [your] choice of cola." Pepsi takes major swing at Coca-Cola with latest Super Bowl ad featuring hidden messages: 'Delightfully devilish' first appeared on The Cool Down.

The polar bear may be seen as Coca-Cola's spirit animal, but Pepsi makes a play for the furry character in a new Super Bowl commercial. The ad, which is titled "The Choice" stars a polar bear – long ...

Not only that, but the way they're standing appears to parody a now famous kiss cam moment featuring the now former ...

Two bottles of Coca-Cola and a bottle of Pepsi. Soeren Stache/picture alliance via Getty Images (Soeren Stache/picture alliance via Getty Images) Pepsi not only used the Coca-Cola polar bear ...

Pepsi kicked open the door to the soda wars again with a Super Bowl commercial that instantly grabbed attention and refused ...

Pepsi gives the Coke bear the Pepsi Challenge for Super Bowl.

Pepsi is taking the Pepsi Challenge to advertising’s biggest stage with a 30-second ad that will run during Super Bowl LX, per details shared with Marketing Dive. The PepsiCo Content Studio and BBDO ...

Remember the Coca-Cola polar bears? Now let's talk about a different kind of bear. Coca-Cola's flagship beverage is bubbly, and some may argue that the same can be said about today's market. A ...