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Apple was facing increasing questions about its plans for artificial intelligence as other big tech companies invested tens of billions in the technology. By Kalley Huang Reporting from San Francisco ...

Apple has built its reputation on cutting-edge devices and sleek design, but the company’s latest product is decidedly more low-tech. The iPhone Pocket is a knitted strap developed in conjunction with ...

Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films. “This is just the beginning,” reads the caption of the video. In October, Apple ...

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the same name as its connected smart TV device product and app. The tech ...

Apple's two big yearly events, WWDC and the iPhone launch, are done and over with, but there are still some new products that we're expecting to see before the end of the year. The Apple TV hasn't ...

The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, ...

Apple Intelligence is Apple’s generative artificial intelligence (AI) system, and it comes with a huge range of features and abilities. You’ll find it deeply embedded in your iPhone, whether that’s ...

Another September, another Apple event. Today, Apple revealed its new iPhone 17 lineup in regular and Pro models, as well as the new and very thin iPhone Air. The company also showed off the new Apple ...

The Silicon Valley giant also introduced updates to its traditional smartphones, as well as its AirPods and Apple Watch. By Tripp Mickle and Brian X. Chen Reporting from San Francisco As inflation has ...

Apple CEO Tim Cook introduced the iPhone 17, iPhone Air and other new devices at the company's highly anticipated annual event on Tuesday. The iPhone Air, which is slimmer than the most recent iPhone ...

Apple delivered a big earnings beat. Revenue, EPS, iPhone sales, and services all topped Wall Street's estimates, with the stock popping 2% after hours. Tim Cook fielded questions on tariffs, smart ...