The retailer's ability to track and pivot into emerging trends and categories helps make its American Eagle (AE) brand the No. 1 jeans line for its targeted core customer between ages 15 to 25.

CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer than ...

With a new fashion line launching today, American Eagle is doubling down on 20-year-old tennis star Coco Gauff. LOGIN. ... For brands such as American Eagle that cater to Gen Z consumers, ...

Craig Brommers: American Eagle’s Gen Z consumers have always been digitally connected, so ecommerce has always been a focus for the brand. As we’ve reported publicly, our digital channel remains very ...

According to American Eagle, it decided to partner with WhatsApp based on 50% of the Gen Z population currently being on the app and expectations it will exceed 100 million U.S. users.

American Eagle CMO Craig Brommers summed up the current landscape best during a 2021 Advertising Week panel when he said, "Gen Z doesn't even know what linear television is." Rather, Gen Z is the ...

PLUS: American Eagle marks 30 NYSE years with a record stock high. CMO Craig Brommers discusses Gen-Z trends and collabs with Coco Gauff and Trevor Lawrence.

American Eagle Outfitters, Inc. (NYSE: AEO) kicks off today the American Eagle (AE) back-to-school season with the brand’s latest campaign, featuring ...

In a survey of 5,690 U.S. teens, Nike was named the top clothing brand with 33% share, with American Eagle (7%) and Lululemon (6%) behind it, according to Piper Sandler’s 45th Semi-Annual ...

Inside American Eagle's Gen Z Playbook: Pinterest, Substack And Jorts - 07/02/2025 CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer ...

Young at Heart: How American Eagle Became Gen Z’s Favorite Brand for Jeans. Vicki M. Young . Mon, Sep 30, 2024, 5:00 AM 8 min read. In This Article: AEO .

American Eagle Launches New Campaign With Gen Z Starpower Christopher Briney, Gavin Casalegno and Lola Tung From the Prime Video Series The Summer I Turned Pretty Published Jun 28, 2023 9:00am EDT ...