McCormack won on details. In Positionless Marketing, one owner controls the full chain: insight to creative to launch to ...

For decades, advertising specialties such as low-cost branded pens, stress balls, caps and tote bags were the workhorses of ...

Spanish-language giant TelevisaUnivision said third-quarter profit declined as the company continued its efforts to ...

Advertising firm Omnicom on Tuesday posted a 4% rise in third-quarter revenue, helped by continued growth in its media and ...

The marketing landscape in Medicare Advantage (MA) is facing a reckoning. If you're leading an agency, the message is clear: ...

Artificial intelligence is helping Connecticut business professionals make better connections at networking events, moving ...

As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...

Selin Song, Google's president of customer solutions, shares how SMBs are using Ai for advertising to compete and unlock new ...

The Kansas City marketing and advertising agency acquired a 28-year-old public relations firm in Overland Park. The deal will ...

Senate Minority Leader Chuck Schumer (D-N.Y.) and his Democratic colleagues voted against keeping the government open. The president has since authorized the Office of Management and Budget to ...

An eight-legged doughnut is once again wreaking havoc on the Canton-based brand's social media accounts — and fans are eating ...

Boys & Girls Clubs promotion; Humane Society; Fergeson Skipper president honored; Florida Super Lawyers; Douglas Elliman; ...