Less than two weeks from Election Day, a potentially decisive edge in California’s fight over new U.S. House districts has ...

Advertising firm Omnicom on Tuesday posted a 4% rise in third-quarter revenue, helped by continued growth in its media and ...

Democrats have something important in common across the three highest-profile elections coming in November: an ad-spending ...

Nothing screams “fall fashion” like a cozy midweight scarf complemented with a side of class struggle. That’s the message ...

A new peer-reviewed study in the INFORMS journal Marketing Science finds that direct-to-consumer (DTC) advertising for ...

The out-of-home ad industry is working to modernize the business with the latest developments in AI. How are they doing? I ...

A relaxing day at Pass-a-Grille Beach in Florida took an unexpected turn in mid-October when a floating digital billboard ...

It has long been understood that brand is advertising’s most powerful driver of growth. Yet, in a marketplace worth more than ...

Netflix shares fell more than 8 per cent on Wednesday, as the streaming giant's outlook for the coming quarter left investors ...

The Kansas City marketing and advertising agency acquired a 28-year-old public relations firm in Overland Park. The deal will ...

Amazon Web Services is releasing a new product aimed at making it easier for advertising technology companies to use cloud technology and integrate with one another. That’s notable because many ...

This is an industry dominated by data, technology and methodologies, but ultimately it is humans that determine its success ...