At the Fortune Most Powerful Women Summit last Tuesday, marketing leaders discussed how they promote their brand to new ...

Heineken, Aerie, and Polaroid have joined the anti-AI wave, cozying up to customers who dig an analog life.

When brand and demand reinforce each other, growth accelerates.

As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...

AI is incredible at speed, reach, and pattern recognition. But without the human layer of cultural fluency, especially from ...

Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers ...

An eight-legged doughnut is once again wreaking havoc on the Canton-based brand's social media accounts — and fans are eating ...

McCormack won on details. In Positionless Marketing, one owner controls the full chain: insight to creative to launch to ...

The former Warner Bros. and Universal Pictures executive has led marketing efforts for "Barbie," "The Batman," "Fast & ...

Las Vegas has long used creative marketing campaigns to attract visitors, with iconic slogans like "What Happens Here, Stays ...

Billions of ad dollars are poured into football season annually. From Super Bowl commercials to stadium partnerships, it’s a ...