The commercial, which also features a cameo appearance from Sydney Sweeney, was shot at the same table in Katz's Deli where the classic 1989 rom-com was filmed.
The two actors revisit an iconic scene from their legendary romantic comedy in the commercial, a nostalgia play titled “When Sally Met Hellmann’s” (watch below). Ryan and Crystal play friends whose connection turns romantic in the 1989 movie written by Nora Ephron and directed by Rob Reiner.
Meg Ryan and Billy Crystal recreated a classic scene from "When Harry Met Sally" for a new Super Bowl ad, with a special appearance by Sydney Sweeney.
Super Bowl 59 kicks off Feb. 9, but commercials featuring celebrities have already started rolling out in snippets. Brands pay big bucks to get their clips, which often have some of the hottest Hollywood talent available star in 30 seconds to a minute’s worth of a commercial.
Billy Crystal and Meg Ryan are back together as Harry and Sally in a new commercial for Hellmann's mayonnaise set to air during the upcoming Super Bowl. Its opening line: "I can’t believe they let us back into this place," Crystal’s Harry tells Ryan’s Sally over lunch at Katz’s Deli on Manhattan's Lower East Side.
Super Bowl LIX is already proving to offer serious star power, with ad spots led by Chris Pratt, Eugene Levy, Michelle Rodriguez and even a When Harry Met Sally reunion with Meg Ryan and Billy Crystal.
Billy Crystal and Meg Ryan have reunited for the 60-second ad 'When Sally Met Hellmann’s,' as they recreate the famous Katz Deli scene from 'When Harry Met Sally.'
It was so much fun,” Crystal told The Post of reuniting with Ryan more than three decades after their iconic 1989 rom-com.
When Sally Met Hellmann’s, a Super Bowl 2025 commercial via VML, brings back actors Billy Crystal and Meg Ryan 35 years after the 80s hit When Harry Met Sally. And the famous line from a scene in Katz’s Delicatessen is resurrected: “I’ll have what she’s having.”
The commercial, created by VML, was shot at the famed Katz’s Deli, with Meg and Billy back at the same table where they filmed the original scene, as well as Sydney delivering the famous line from the same table it was delivered at 35 years ago.
Hellmann’s Mayonnaise has pulled off a nostalgic touchdown with its latest Super Bowl commercial, “When Sally Met Hellmann’s,” celebrating the 35th anniversary of When Harry Met Sally by recreating that iconic deli scene,