Blue Origin is key to Amazon's ability to compete with SpaceX Starlink. Jeff Bezos has finally done it. He's finally reached space with an honest-to-goodness orbital-class rocket. Ten years ago, Bezos ignited a feud with SpaceX founder Elon Musk when his Blue Origin rocket company launched a suborbital New Shepard rocket to the edge of space and then landed it back on Earth.

Blue Origin, the rocket company Amazon billionaire Jeff Bezos founded, notched one of the most substantial successes in its history on Thursday: sending a rocket to orbit.

Blue Origin has launched its New Shepard rocket—a reusable sub-orbital rocket used for space tourism—27 times. It's named after Alan Shepard, the first American in space. Bezos flew in New Shepard on July 20, 2021, crossing the Kármán line, the dividing line between Earth’s atmosphere and outer space.

Blue Origin's NS-29 New Shepard rocket is expected to launch by late Jan. 31 after a delay if all goes well. Here's what to know

The successful flight to orbit of the Amazon founder’s powerful rocket suggests it could grow into a credible competitor with Elon Musk’s SpaceX.

One of the key questions about Blue Origin is whether it will push toward full reusability with New Glenn. In 2021, Ars first reported on an effort codenamed "Project Jarvis" to develop a stainless steel upper stage that could be reused. The company even built a test tank, although the effort was eventually shelved.

KEY TAKEAWAYS Blue Origin, Amazon founder Jeff Bezos' space company, launched its large rocket for the first time early Thursday.After several postponed launches, the 320-foot-tall New Glenn rocket blasted off from Cape Canaveral Space Force Station in Florida at 2:03 a.

While Jeff Bezos has spent $14 billion to achieve his first space launch, his billionaire rival has built a thriving business, mostly with other people’s money.

Jeff Bezos' spaceflight company Blue Origin on Thursday launched its new mega-rocket, called New Glenn, into orbit for the first time. The rocket lifted

Shrugging off bad weather, Jeff Bezos' Blue Origin launched its powerful New Glenn rocket on its maiden flight early Thursday, lighting up a cloudy overnight sky as it climbed away from Cape Canaveral in a high-stakes bid to compete with Elon Musk's industry-leading SpaceX.

The biggest significance of Blue Origin getting New Glenn off the ground, you see, is that now it can begin flying Kuipersat internet satellites to orbit for Amazon (NASDAQ: AMZN). To help make ...

Landing and reusing boosters are critical to reducing costs in the commercial space industry, a feat pioneered by SpaceX’s Falcon 9 rockets. Blue Origin CEO Dave Limp acknowledged the landing was a “stretch goal,” emphasizing the importance of learning from the attempt.