So you want to be a content marketer? Or perhaps you want to hire one? Well, strap yourself in for the full lowdown on this exciting industry. Content marketing is based on creating, publishing, and ...

Wait! Let's zoom out. You're looking at one small piece of the internet. Semrush lets you understand the whole market. From competitors and traffic trends to SEO and AI visibility, Semrush helps you ...

Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend ...

Benefits of Google’s Generative AI Search Google’s AI search capabilities are transforming how we interact with online search. Here are the key benefits: Simple Overview of Complex Topics Google SGE ...

The Semrush Team brings together AI visibility experts, SEO specialists, data analysts, and product practitioners to help businesses grow and manage their online visibility. We publish research, ...

AI tools have become part of how B2B professionals find and evaluate vendors. Buyers use them to scope categories, compare solutions, and build shortlists before they ever talk to sales. But how much ...

11 practical ways to use AI for SEO, with copy-ready prompts, real examples, and best practices that work.

Semrush’s Organic Rankings (previously Organic Research) reports will tell you about a website’s top organic search competitors, what keywords they get their traffic from if they are ranking for any ...

Zach Paruch is a data-driven SEO strategist with 10+ years of experience driving organic growth through smart, scalable search strategies. His expertise includes on-page and technical SEO, AI search ...

Check your brand’s visibility in AI search results across ChatGPT, Gemini, AI Mode, and AI Overviews. Find visibility gaps and opportunities to grow your AI search presence. AI visibility is how often ...

Alex is a managing editor with 10+ years of experience leading content and SEO teams across SaaS, tech, ecommerce, and digital publishing. He specializes in building editorial systems that balance ...