Amazon and its sellers sold $830 billion worth of goods in 2025, tripling its GMV from $277 billion seven years ago.

U.S. e-commerce crossed $10 trillion in cumulative sales during Q3 2025, reaching a milestone that reveals something far more significant than the raw figure suggests -- three remarkably consistent ...

Firms acquiring successful brands on Amazon have attracted over $16 billion in capital raised. They are known as Amazon seller aggregators. The market had a breakout year in 2020 because of three ...

Amazon has made approximate sales for each product public on its website and app. The new metric is social proof that helps popular products stand out. Amazon is testing a new product label that ...

TikTok officially launched its in-app e-commerce platform TikTok Shop in the U.S. Its ambition is to create a market for social commerce while its competitors like Amazon are undecisive about ...

Amazon’s AI shopping assistant, Rufus, is now making product suggestions. The problem is that it is often wrong. Rufus has been available to all U.S. customers since July and beta testers since ...

Amazon’s retail business now accounts for just 40.5% of the company’s total revenue, marking a new milestone in its evolution from an online bookstore to a commerce infrastructure provider. In Q3 2025 ...

Anker, an Amazon-native electronics brand from China, did over $1 billion in sales on Amazon in 2021. It is the most successful brand built on Amazon, yet the brand has been aggressively diversifying ...

The seventh edition of the Year in Review report condenses the topics explored on Marketplace Pulse in 2024. Disruptors from China — Shein and Temu — and Amazon’s reaction to them, the unique shopping ...

Amazon’s advertising business hit another milestone in Q2 2025, capturing 9.36% of the company’s total revenue – the highest share ever recorded. At $15.69 billion in quarterly revenue, advertising ...

Five years after COVID-19 shocked the world into digital shopping, U.S. e-commerce has finally crawled back to the summit it briefly scaled in the spring of 2020. According to the Census Bureau’s ...