Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai ...

The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with ...

A job of a marketer, particularly within QSR, is perhaps the most challenging. Add to that, running KFC in a country like Thailand that is globally known for its cuisine. This must make Patra ...

Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.

With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such ...

It’s hard to tell at first glance, but Hello Kitty is…well, she’s a lot of things. A mouthless blob. Not a cat, nor Japanese—she’s a girl from the leafy London suburbs, a perpetual third grader, five ...

Mars has launched a global review of its agencies, encompassing media, commerce, social media, brand, PR and influencer marketing. The review, which is expected to conclude in 2025, does not include ...

Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has revealed its 2025 jury president line-up. In-person judging will be held in Vietnam in March ...

Jaguar revealed its new brand identity on 19 November, as part of the sports and luxury car manufacturer’s relaunch as an ...

Audrey Michelin’s career trajectory reflects a blend of technical expertise and business acumen honed across distinct media roles. Starting in Ad Ops at ARN, a major Australian radio network, she ...

In a career spanning 15 years, Lydia Adlina has worked across some of the most competitive agencies in the PR industry, pushing boundaries and finding new ways to drive growth through emerging ...

Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.