The Public House has launched a new integrated TV, OOH, radio, digital and social campaign for Trócaire’s annual Box Appeal, using the iconic Trócaire Box itself as a creative device to frame the ...

New research into the economic impact of advertising shows that for every €1 invested in advertising, it generates €6 in “economic value” for the state. Details of the findings are contained in a new ...

IMPACT Award Winners 2026. In Out \\ Look this week we are delighted to reveal the first set of winners of the 2026 IMPACT Awards, a celebration of creativity, innovation, and the ...

Alan Tyrell, the former managing director of Teneo in Dublin has taken over as CEO of The Reputations Agency after Niam Boyle has decided to step down from the agency she founded 22 years ago.

With tickets for this year’s Aer Lingus College Football Classic between Texan Christian College (TCU) and University of North Carolina (UNC) go on sale in two weeks time, an economic impact study has ...

The Association of Advertisers in Ireland (AAI) has said that its 75th anniversary event which will be held next week, February 26 in the Google Foundry, Dublin is now sold out.

Forsman & Bodenfors Dublin has picked up the account to manage the strategic and creative for ESB’s digital channels following a competitive tender process. The remit includes work across national and ...

Every February, the marcomms industry performs its own ritual around the Super Bowl. Within hours of the final whistle, the trade press fills with rankings of the “best” ads, breakdowns of media spend ...

RTÉ Commercial has announced a significant expansion of its Partnerships Team as part of its ambition to “deliver more innovative, cross‑platform opportunities for brands across TV, RTÉ Player, ...

With the FIFA World Cup 2026 fast approaching, the Belfast-based full-service agency Ardmore has been retained by Visit Pennsylvania to ensure international fans know exactly where the action will be ...

Kieran O’Donovan, the former head of client service at Thinkhouse is to take on a new role as CEO of Belong To- LGBTQ+ Ireland.

The hunt for a new home, however, is over and now that they have outgrown their offices in Milltown, where B&A grew up, and Blackrock, where the research giant has been operating for a number of years ...