WPP puts AI tools in the hands of brands; YouTube’s dynamic sponsored segments could redefine creator monetization; and ...

On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a ...

WPP puts AI tools in the hands of brands; YouTube's dynamic sponsored segments could redefine creator monetization; and ...

On Comcast Advertising announced that its linear TV inventory will now be available on a targetable, biddable basis.

A new integration between Amazon and Clinch allows advertisers to access Amazon custom audiences via a third-party platform.

Hightouch's new ID Express solution aims to simplify the process of converting email addresses and phone numbers into UID2s.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Last year, the online transaction company PayPal hired Mark Grether, former CEO of Sizmek, who has also had stints as head of ...

The idea behind Ventura, according to The Trade Desk, is to build a neutral smart TV operating system that will allow ...

Publishers, brands and agencies today are navigating a new landscape. With rising consumer expectations and evolving ...

In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ...