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The Government of Canada follows in second place with an ad promoting its "Building Canada Strong" initiative.
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The initiative is being supported through a mix of in-arena visibility, owned social channels and targeted digital amplification.
As viewing habits fragment, advertisers are planning multi-platform campaigns that extend weeks before and after the broadcast to maximize audience engagement.
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Meanwhile, France's newly approved bill heads to the Senate, and Sri Lanka is considering joining a long list of nations with similar legislation in the works.
The brand is leveraging OOH, streaming platforms and social-first content to expand reach and showcase the full spectrum of ...
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