Procter & Gamble Chief Brand Officer Marc Pritchard is stepping down as chair of the Assocation of National Advertiser after ...

The trend began with singer Sophia James posting seven videos on her TikTok to see which one got the most reach.

The Brazilian-born creative aims to boost creative strategy, unify talent and drive innovation across the Americas at the ...

AI helps Gen Zers work faster, think more creatively and focus on meaningful tasks—without replacing the need to learn from ...

Cranston plays “Cranpus” in Piggyback’s “Just Add Cran, Beware of Cranpus” campaign, reimagining cranberries as irresistible ...

All the Best People Are Dogs” keeps the brand’s irreverent humor alive, now with more fur—and a new GPS tracking device.

In Innocean’s first campaign for the brand, every NEFT post will shout in celebration of International Caps Lock Day.

Early Warning Services CMO Andrea Gilman joins the Marketer's Brief podcast to talk about how she's altered Zelle's messaging ...

AI isn’t replacing marketers, but creating roles that require strategic oversight, creative judgment and data fluency.

FDA crackdown on pharma ads threatens $24 billion in media spending, including a quarter of TV news budgets, but health care agencies might benefit.

AI won’t kill marketing—but marketers might. To stay relevant in an AI-led world, reconnect with real people beyond pixels ...

Baby formula brand Bobbie's partnership with Cardi B, Amelia Dimoldenberg’s premiere of an F1-sponsored YouTube series and ...