Learn how Google Ads’ basic demographics work, and how to use (or avoid) exclusions to get better campaign results.

The new tool positions Google Ads as a built-in creative hub, streamlining how advertisers produce and scale ad assets with ...

Google is expanding ads in AI Overviews from mobile to desktop and testing ads in AI Mode. It's also adding other AI-powered ad tools, designed to help automate ad creation and buying.

Google Ads allows advertisers to build custom columns that isolate specific conversion actions. This is key to preventing performance inflation and aligning reports with what actually matters.