Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

Titleist’s 2024 Tour Soft and TruFeel golf balls are a good reminder that you don’t have to shell out $50 per dozen to get a quality product packed with performance. With Pro V1 and AVX positioned as ...

While the market for club sales is more competitive than ever, one company remains so dominant on tour it's almost unfair.

It probably comes as no surprise that Titleist, long the most played golf ball in the professional game, is once again the No. 1 ball played in the U.S. Open. This year marks 75 years since a Titleist ...

This spring, Titleist added an enhanced alignment guide to its series of Pro V1 golf balls. At first blush, this may not seem like news worthy of its own story, but it should be. Here’s why. I go out ...

Months before his debut win on the PGA Tour, Sami Valimaki made a key change with his golf ball, fueling his career-best season.

Justin Thomas won the 2025 RBC Heritage in dramatic fashion on Sunday, holing a 21-foot birdie putt to win the tournament in a playoff. While it was his first win in three years, JT has been playing ...

I recently had the chance to visit the Titleist Performance Institute (TPI) in Oceanside, Calif., to get fit for the new T-Series irons - and I walked away with a setup that might be the most ...

There are some things that are certainties. Death, taxes and the biennial tour debut of Titleist irons, the latest of which occurred today at the PGA Tour's Charles Schwab Challenge and DP World ...