Roku does not charge for account activation and device setup, the company said, and only Roku is authorized to help Roku customers.

Roku does have a warning on their website about this scam and it doesn't just happen with Roku, but any company that requires an activation as it's very easy for scammers to create copycat websites.

Roku does have a warning on their website about this scam and it doesn't just happen with Roku, but any company that requires an activation as it's very easy for scammers to create copycat websites.