LEGO just made its most ambitious showing ever at CES, the world’s largest consumer electronics trade show—an unusual venue for a toy giant, and a telling one.

After days of intense secrecy Lego has finally unveiled its Smart Play System which it says will allow toys to come alive in children’s hands.

Lego is claiming this Smart Play platform developed in house by the company’s Creative Play Lab team in collaboration with Capgemini's Cambridge Consultants “features more than 20 patented world-first...