The celebration of music touches down at SXSW and will reverberate throughout Austin as JBL hosts live performances and DJ sets from some of SXSW’s most exciting artists. Get ready for JBL’s Sound ...

On a Tuesday afternoon in Downtown Austin, lines of buzzing SXSW attendees snaked around the block outside legendary music venue 3TEN. That day, however, it wasn’t just a music venue. It had been ...

STAMFORD, Conn.--(BUSINESS WIRE)--JBL, the number one portable speaker brand in the world, arrives at SXSW 2025 with a mission: to transform music moments into community and bring people together to ...

DJ and producer Martin Garrix has signed on to become a global brand ambassador for audio brand JBL. JBL says that the parties have a “shared passion for creating fun and happy moments,” and the star ...