At a time when ecommerce platforms are doubling down on monetisation through advertising, Flipkart’s latest seller-focused initiative is a shrewd strategic play. The Walmart-owned marketplace, that is ...

The commerce advertising platformis a native, interactive story format with content images and product guides that enables brands to tell their stories in a crisp and impactful manner Flipkart ...

The Confederation of All India Traders (CAIT) filed a complaint against a Flipkart advertisement featuring Amitabh Bachchan. The complaint has been registered with the Ministry of Consumer Affairs, ...

The account will be managed by the agency's Bengaluru office. Following a multi-agency pitch, RepIndia - an independent creative agency - has won digital and creative duties for Flipkart Ads – a ...

Flipkart and Hotstar announced the launch of Shopper Audience Network, a new ad platform that allows brands to connect with customers through personalized true intent video ads. Prakash Sikaria, ...

In keeping with the ongoing wedding season, India’s homegrown e-commerce marketplace Flipkart has launched the new edition of its ‘India Ka Fashion Capital’ ad campaign which pitches it as the country ...

E-commerce marketplace Flipkart and global technology company Criteo on Thursday announced a partnership to launch Product Performance Ads (PPA) with full funnel measurement capabilities. This will ...